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WEBINAR

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Formulation Excellence: Using MMB for Consistent Air Care Performance

 
On-demand webinar (recorded September 24, 2025)

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About

Learn the features and benefits of MMB high-performance solvents:

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  • MMB provides stable fragrance formulations by enabling constant diffusion and controlled evaporation across various air freshener types (reed diffusers, water-based wicks/gel, fans, plug-ins, automotive, aerosols, etc.), improving scent longevity and predictability.

  • MMB acts as a versatile solvent for fragrance systems, compatible with a wide range of aroma chemicals, and helps minimize fragrance oxidation, resulting in less scent shift over time.

  • MMB exhibits evaporation behavior similar to that of major fragrance components (linalool, d-limonene), while showing lower sensitivity to humidity compared to other solvents (e.g., DPM, DPG), which contributes to a steadier release under varying indoor conditions.

  • MMB does not significantly increase peroxide values when exposed to air, indicating better oxidative stability and reduced risk of scent degradation.​​

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About the Speaker

Jeff Crawford, Development Manager of the Chemicals & Pharmaceuticals Division at CBC America LLC, has over 20 years of industry experience. With a strong technical focus, he excels in leveraging multiple suppliers to optimize solutions and frequently engages with chemists and formulators to discuss new products. 

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