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WEBINAR

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Formulation Excellence: Using MMB for Consistent Air Care Performance

 
On-demand webinar (recorded September 24, 2025)

 

About

Learn the features and benefits of MMB high-performance solvents:

  • MMB provides stable fragrance formulations by enabling constant diffusion and controlled evaporation across various air freshener types (reed diffusers, water-based wicks/gel, fans, plug-ins, automotive, aerosols, etc.), improving scent longevity and predictability.

  • MMB acts as a versatile solvent for fragrance systems, compatible with a wide range of aroma chemicals, and helps minimize fragrance oxidation, resulting in less scent shift over time.

  • MMB exhibits evaporation behavior similar to that of major fragrance components (linalool, d-limonene), while showing lower sensitivity to humidity compared to other solvents (e.g., DPM, DPG), which contributes to a steadier release under varying indoor conditions.

  • MMB does not significantly increase peroxide values when exposed to air, indicating better oxidative stability and reduced risk of scent degradation.

About the Speaker

Jeff Crawford, Development Manager of the Chemicals & Pharmaceuticals Division at CBC America LLC, has over 20 years of industry experience. With a strong technical focus, he excels in leveraging multiple suppliers to optimize solutions and frequently engages with chemists and formulators to discuss new products. 

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